Transformation of a corporate website into a patient-centric digital health platform

Led the development of a category-first digital platform designed to help users manage their health proactively through personalized tools and services.
The solution combined educational content with practical health management features, positioning Teva not only as a pharmaceutical manufacturer, but as a long-term health partner.
The platform introduced role-based user journeys and integrated digital services supporting medication adherence, preventive care, and daily health monitoring — delivered within a highly regulated healthcare environment.

Digital Project Lead


Managed the full lifecycle of the platform: from concept and service design to development and launch.
Coordinated cross-functional teams across UX, content, design, development, and medical stakeholders, ensuring usability, compliance, and delivery predictability.
Defined the platform structure and user workflows, translating complex regulatory and business requirements into a scalable digital solution.

Digital solutions supporting product launches, brand campaigns, and long-term customer engagement

A portfolio of digital products including landing pages, multi-section websites, promotional platforms, and gamification mechanics designed to increase user engagement and support campaign performance.
These projects translated marketing and communication strategies into structured digital experiences that combine clear user journeys, reliable functionality, and scalable architecture. Solutions were developed to operate within fast-paced campaign environments, where usability, performance, and seamless integration with broader marketing ecosystems were critical to success.
The work frequently involved multi-language environments, complex content structures, and coordination with analytics, CRM, and campaign management systems.

Digital Project Lead


Led the execution of web and digital initiatives from initial briefing and scope definition through launch and post-release optimization.
Established structured workflows, timelines, and governance processes that enabled cross-functional teams to deliver consistently under tight campaign deadlines.
Coordinated collaboration across strategy, UX/UI, development, analytics, and content teams, ensuring alignment between business objectives, creative intent, and technical implementation.
Oversaw quality control, functional testing, and release readiness, reducing delivery risks and ensuring stable performance in production environments.